Text Link Advertising
Article title: What is text link advertising and how can you benefit from it
Author: Klemen Stirn
It all started back in July 2004 when PHP Junkyard went live. The idea was to offer some neat free PHP scripts to webmasters and if I make a buck or two in the process to help pay for my schooling I would be more than happy.
It soon became clear that an AdSense banner and a PayPal donate button will barely cover the hosting fees let alone pay for a beer or two. On the other hand the site attracted more and more visitors and every day I spent more time providing free support for my free scripts.
So I started wondering how does one make money with a website offering unique free scripts, unique content, free support and the author spends countless hours improving his work?
How I started with text ads
To be honest I don't really remember anymore how I found a website offering text link advertising named LinkWorth. The homepage said something about advertisers wanting to pay webmasters money for placing their text links on our websites.
Oh well, what the heck, I signed up. This was back in July 2004, shortly after LinkWorth was founded. Now what? Just wait for link requests from advertisers? OK, boss!
I had to wait until January 2005 to receive my first link request. LinkWorth? Emmm, what is this? Oh, it's the link advertising service I signed up for months ago. Went to their website, logged in and approved my first text links. Published to my website and there it was: a whooping $26.08 in my account. Yes, I am being a little sarcastic, but keep on reading.
Text advertising business grows
It hasn't been a single month since that I hadn't received a link request from LinkWorth. The earnings were growing every month with the old deals renewing and new ones being added. My website, my free scritps, countless hours I spent developing and providing support, it all finally started to pay off.
But not only PHP Junkyard, I submitted a number of other websites I own to LinkWorth as well. I had a few affiliate website making maybe a few bucks per year. Now, thanks to text ads from LinkWorth, these websites are generating a small but consistent monthly profit. All I have to do is approve new ad requests as they come and post the links on my websites and that takes 2 minutes.
How does this benefit the advertiser?
As a partner I didn't ask myself that a lot, but it is obvious. Ads sell, that is a fact known to anyone who had ever anything to do with advertising. Buying text ads on websites with related content increases your traffic and visibility. But most importantly, a well designed text ad campaign with One way links will do miracles to your search positions!
At LinkWorth they offer managed text link advertising campaigns in case you are interested in improving your search engine positions and sales but not really sure how and would prefer a professional take care of it.
Hey, but not only text links! LinkWorth has a bunch of other useful unique products to offer. From rotating ads, multi-url ads and paid blog posts to hosted web pages called Billboards. A winning combination!
The thing I like about LinkWorth is that you can have a "combo" account, that is a combination of partner and advertiser accounts. This way you can invest some of the money you earn from selling ads back and buy a few text links yourself. Think of it as advertising that pays for itself!
In my experience LinkWorth is by far the most profitable way for webmasters to monetize their websites. I always stress out that you should build quality websites with unique content, then give LinkWorth a chance. I know I am glad I did!
As an advertiser on the other hand you can use LinkWorth to gain quick access to thousands of partner websites just waiting for your text ads/links and manage all from one account. With such a huge partner sites portfolio you will find websites matching your website content and your budget. Or have your account managed by LinkWorth staff ensuring you will get the most bang for the buck!
Don't expect overnight success, this is not a get rich quick scheme. This is a serious business that takes time and effort, but once you are on a roll it yields great profits and requires minimum maintenance.
Thanks LinkWorth for helping me keep my website going and my scripts free. I hope our partnership continues for years to come. And in the end it's you who benefits, dear PHPJunkyard visitor. Enjoy my scripts!
This tutorial is copyrighted by Klemen Stirn. Obtain permission before copying, re-publishing or otherwise redistributing this article.